#Xtremechat Round 2

#Xtremechat debuted two weeks ago without a hitch, and we’re prepared to top that with tonight’s second installment of the extreme sports marketing chat. Ski season is over, and its time to grease your bearings, wax your surfboards, and make sure you pick up a bottle of sunscreen with the highest SPF money can buy. Tonight April 14th at 8pm we will be continuing the discussion we kicked off at our initial chat, discussing current (and future) trends in the sports marketing industry. We’re going to kick off tonight’s discussion with the declining snow sports industry, and see why you feel that the sports have plateaued in recent years. At the end of 2013 snow sports sales were up, a good sign for an industry many people consider to be in trouble. Other topics on our agenda include social media and Transworld’s new exposure scoring for extreme sports athletes, Kelly Slater’s recent sponsorship change, and the summer sports that are coming fast as those skis hit the garage and the skateboards hit the streets. Tune in tonight at 8pm for the second installment of #xtremechat!



What to expect in the first #Xtremechat

Strap in and wax those surfboards because #Xtremechat debuts tonight April 2nd at 9pm. Our first feature topic will encompass a variety of current events and trends in the action sport marketing industry. We will touch on a range of topics including the success of the Winter Olympics, Oakley’s retro branding, the declining snowboard industry, the changing seasons bringing around a new year of summer action, corporate cultures, changing sponsorship, and some news about the continued partnership between NBC sports and Red Bull’s Signature Series. Make sure you take a look at a few of these links to shake off the cobwebs before the chat begins tonight. Remember to bring a great attitude and tell your friends to get involved. I would love to submit your own questions to the chat and if you have any please feel free to send them to @locka_flocka by way of direct message on Twitter. See you at 9! Image

March Madness is Upon Us!

It’s that time of year again. Spring is nearly upon us, and with it what is possibly the most revered and talked about collegiate championship in the world. The NCAA Men’s Basketball Tournament, hailed for its do or die nature that puts seasoned champions on the line against hungry underdogs with an appetite for upsets.

  • The NCAA began its tradition in 1939. 2014 will mark the 76th Anniversary of the Tournament.
  • The Tournament began with only 8 teams, and now stand at 68.
  • You have a 1 in 9.2 Quintillion chance of selecting a perfect bracket. If you can Warren Buffet wants to give you $1 Billion Dollars.
  • The Tournament demands high capacity stadiums with a record attendance of 826,989.
  • An estimated 1 in 10 Americans will fill out a bracket this year with over $7 Billion dollars on the betting line.

Although chances of selecting that perfect bracket are slim, we will always be willing to give it a go. The NCAA Tournament is the sole reason the month of March has been revered as the holy month by basketball fans and sports enthusiasts alike. Don’t let the odds scare you from choosing your bracket, and certainly don’t rule out the underdogs as this tournament is famous for its Cinderella Stories. If you wanted to see your odds of a perfect bracket in paper, the number of possible brackets would only stack from the Earth to the Sun 6,000 times… But fret not! The perfect bracket is out there begging to be picked so fill out those brackets people! Oh and by the way…Let’s go Blue Devils!



Max Parrot Wins Slopestyle at Winter X 2014


This Parrot took to the skies winning snowboard slopestyle at 2014’s Winter X Games against the world’s best, including the likes of Sochi favorite Mark McMorris. Look to see more from this up and coming name in the near future, as he clearly showed his ability to ride with the top tier.

Max threw down one of the best runs X Games has seen linking some extremely technical tricks on a tight course that left no room for error. Max Parrot delivered in the rail section, including a cab 270 on the down rail, an intense hardway back 450 on the down flat down, gapping the flat, and rounding it out with a big 270 to lip on the up flat down. Parrot did not dissapoint on the jumps section combining two technical doubles with two triples including a cab triple underflip and a backside triple cork 1440 to take the gold home.

Many people including myself had heard little to nothing about this rising star. Keep an eye on the competition circuit as more and more underdogs like Parrot climb the ranks. Watch out for some names including Aleksander Oestreng, Stale Sandbech, and Billy Morgan to stay ahead of the curve as the next generation of riders knocks on the door.

Scary News for Sochi and the upcoming Winter Olympics

As rain continues to ravage Vermont’s ski conditions this season, a different force is disrupting the Russian region that will host the 22nd installment of the Winter Olympics. Shortly after New Year’s the bodies of six men were discovered in four different locations in Southern Russia, not far from the host city of Sochi. In a number of the locations the bodies were found accompanied by explosive devices that luckily did not harm any civilians or authorities. The attacks follow two more that occurred just before the New Year on December 29 and 30, both of which produced fatal results. It is believed these attacks have been carried out by members of the North Caucasus Islamist Group. This same group of Islamist extremists has made a number of threats against the upcoming Winter Olympics in Sochi. They claim the event is dishonoring the land their ancestors were buried on. The leader of the terrorist group was quoted saying they would use “maximum force” to prevent the Olympic Games from taking place. From their prior attacks it is clear this could be much more than a scare tactic, as they have displayed their aggression killing or seriously injuring over 400 people, many of them children. This has sparked new security concerns for visitors of the upcoming games, as well as the Russian locals. As the games approach the publicity of these attacks could cause some major for the games.

Russia car killings

These attacks shed some light on the importance of venue selection in event marketing, and following that is ensuring the security and safety of visitors, participants, or whoever else may be in attendance at the event. Whether it is a large or small event, the venue safety is of utmost importance. Ensuring that attendees can feel safe and secure during their stay is imperative to the success of an event, and marketing that safety to consumers is crucial for success. When incidents such as these attacks occur and are heavily publicized, the question of safety often arises. This lack of comfort could be a deterrent for many prospective visitors attending the Sochi Games and could lead to lower numbers and negative outcomes for the games, and the surrounding businesses and cities. The Olympics being such a heavily publicized event involving such an array of nations makes it highly susceptible to both large and small scale criminal or terrorist activities, making it an even more difficult venue to secure and market. As the venue cannot be changed, it will be interesting to see how Russia and the International Olympic Committee handle the press and fragility of these terrorist attacks, as they will certainly Impact the attendance of the Olympic Games as well as the possible participation of some nation’s athletes. I am interested to see how security measures are beefed up in Sochi without disrupting the flow of the games, but we will all sit in anticipation until it comes time to light the Olympic Flame in Sochi this February.

A look at Fantasy Football’s very Real Revenues

Ah the world of fantasy sports, where men and women can be their own coach, build their dream team, and slowly watch as that dream crumbles before their eyes in the world of reality. As fantasy football players approach their very own nail biting set of playoffs, I thought wed take a look at the kind of growth the world of Fantasy Sports has taken on in the past 5 years. Its clear there is more to this game than simply fantasy. Fantasy sports have clearly demonstrated their value and continues to build on that year in and year out. So remember to check your lineup feverishly, cause you could be due for a paycheck in the near future.

Fantasy sports create a fantasy economy

Fantasy sports generate a fantasy economy.

The NFL Network Celebrates 10 Years

The NFL Network is celebrating its 10 year anniversary! As seen in the info graphic above the network has gone through some incredible changes and played host to near exponential growth in this short time span. It is clear they are doing things right. The network has expanded far beyond its television roots, and grown to include a slew of media outlets. These include huge names like NFL.com, NFL Mobile, NFL Films, and most successful of all NFL Redzone which has gone so far as to actually hinder stadium attendance because of its sheer awesomeness. It will be interesting to see how the NFL Network will continue to expand and innovate in the coming future.

nfl infographic

(Image via NFL.com)