#Xtremechat debuted two weeks ago without a hitch, and we’re prepared to top that with tonight’s second installment of the extreme sports marketing chat. Ski season is over, and its time to grease your bearings, wax your surfboards, and make sure you pick up a bottle of sunscreen with the highest SPF money can buy. Tonight April 14th at 8pm we will be continuing the discussion we kicked off at our initial chat, discussing current (and future) trends in the sports marketing industry. We’re going to kick off tonight’s discussion with the declining snow sports industry, and see why you feel that the sports have plateaued in recent years. At the end of 2013 snow sports sales were up, a good sign for an industry many people consider to be in trouble. Other topics on our agenda include social media and Transworld’s new exposure scoring for extreme sports athletes, Kelly Slater’s recent sponsorship change, and the summer sports that are coming fast as those skis hit the garage and the skateboards hit the streets. Tune in tonight at 8pm for the second installment of #xtremechat!
My fellow Millennials, our time has come. As we approach the next crucial years of our lives, the workforce must open its doors to allow the next generation to take over. Employers must change their tactics and prepare to cater to a new breed of employee. Here are just some of the mind blowing stats that accompany the growth of the Millennial in the workforce:
By 2025 Millenials will represent 75% of the global workforce.
1 in 10 Millenials makes over $100,000.
Millenials represent the most culturally diverse generation yet.
Millenials are insatiable consumers and are expected to surpass Baby Boomer spending by 2018.
Millenials will soon be the driving force behind the worlds economy and with our positive, goal oriented, self reliant, and tech savvy attitudes and skills, we are certain to take the workforce by storm. Watch out Baby Boomers, Millenials survived Y2K and are here to stay.
As rain continues to ravage Vermont’s ski conditions this season, a different force is disrupting the Russian region that will host the 22nd installment of the Winter Olympics. Shortly after New Year’s the bodies of six men were discovered in four different locations in Southern Russia, not far from the host city of Sochi. In a number of the locations the bodies were found accompanied by explosive devices that luckily did not harm any civilians or authorities. The attacks follow two more that occurred just before the New Year on December 29 and 30, both of which produced fatal results. It is believed these attacks have been carried out by members of the North Caucasus Islamist Group. This same group of Islamist extremists has made a number of threats against the upcoming Winter Olympics in Sochi. They claim the event is dishonoring the land their ancestors were buried on. The leader of the terrorist group was quoted saying they would use “maximum force” to prevent the Olympic Games from taking place. From their prior attacks it is clear this could be much more than a scare tactic, as they have displayed their aggression killing or seriously injuring over 400 people, many of them children. This has sparked new security concerns for visitors of the upcoming games, as well as the Russian locals. As the games approach the publicity of these attacks could cause some major for the games.
These attacks shed some light on the importance of venue selection in event marketing, and following that is ensuring the security and safety of visitors, participants, or whoever else may be in attendance at the event. Whether it is a large or small event, the venue safety is of utmost importance. Ensuring that attendees can feel safe and secure during their stay is imperative to the success of an event, and marketing that safety to consumers is crucial for success. When incidents such as these attacks occur and are heavily publicized, the question of safety often arises. This lack of comfort could be a deterrent for many prospective visitors attending the Sochi Games and could lead to lower numbers and negative outcomes for the games, and the surrounding businesses and cities. The Olympics being such a heavily publicized event involving such an array of nations makes it highly susceptible to both large and small scale criminal or terrorist activities, making it an even more difficult venue to secure and market. As the venue cannot be changed, it will be interesting to see how Russia and the International Olympic Committee handle the press and fragility of these terrorist attacks, as they will certainly Impact the attendance of the Olympic Games as well as the possible participation of some nation’s athletes. I am interested to see how security measures are beefed up in Sochi without disrupting the flow of the games, but we will all sit in anticipation until it comes time to light the Olympic Flame in Sochi this February.