#Xtremechat debuted two weeks ago without a hitch, and we’re prepared to top that with tonight’s second installment of the extreme sports marketing chat. Ski season is over, and its time to grease your bearings, wax your surfboards, and make sure you pick up a bottle of sunscreen with the highest SPF money can buy. Tonight April 14th at 8pm we will be continuing the discussion we kicked off at our initial chat, discussing current (and future) trends in the sports marketing industry. We’re going to kick off tonight’s discussion with the declining snow sports industry, and see why you feel that the sports have plateaued in recent years. At the end of 2013 snow sports sales were up, a good sign for an industry many people consider to be in trouble. Other topics on our agenda include social media and Transworld’s new exposure scoring for extreme sports athletes, Kelly Slater’s recent sponsorship change, and the summer sports that are coming fast as those skis hit the garage and the skateboards hit the streets. Tune in tonight at 8pm for the second installment of #xtremechat!
Strap in and wax those surfboards because #Xtremechat debuts tonight April 2nd at 9pm. Our first feature topic will encompass a variety of current events and trends in the action sport marketing industry. We will touch on a range of topics including the success of the Winter Olympics, Oakley’s retro branding, the declining snowboard industry, the changing seasons bringing around a new year of summer action, corporate cultures, changing sponsorship, and some news about the continued partnership between NBC sports and Red Bull’s Signature Series. Make sure you take a look at a few of these links to shake off the cobwebs before the chat begins tonight. Remember to bring a great attitude and tell your friends to get involved. I would love to submit your own questions to the chat and if you have any please feel free to send them to @locka_flocka by way of direct message on Twitter. See you at 9!