#Xtremechat Round 2

#Xtremechat debuted two weeks ago without a hitch, and we’re prepared to top that with tonight’s second installment of the extreme sports marketing chat. Ski season is over, and its time to grease your bearings, wax your surfboards, and make sure you pick up a bottle of sunscreen with the highest SPF money can buy. Tonight April 14th at 8pm we will be continuing the discussion we kicked off at our initial chat, discussing current (and future) trends in the sports marketing industry. We’re going to kick off tonight’s discussion with the declining snow sports industry, and see why you feel that the sports have plateaued in recent years. At the end of 2013 snow sports sales were up, a good sign for an industry many people consider to be in trouble. Other topics on our agenda include social media and Transworld’s new exposure scoring for extreme sports athletes, Kelly Slater’s recent sponsorship change, and the summer sports that are coming fast as those skis hit the garage and the skateboards hit the streets. Tune in tonight at 8pm for the second installment of #xtremechat!



What to expect in the first #Xtremechat

Strap in and wax those surfboards because #Xtremechat debuts tonight April 2nd at 9pm. Our first feature topic will encompass a variety of current events and trends in the action sport marketing industry. We will touch on a range of topics including the success of the Winter Olympics, Oakley’s retro branding, the declining snowboard industry, the changing seasons bringing around a new year of summer action, corporate cultures, changing sponsorship, and some news about the continued partnership between NBC sports and Red Bull’s Signature Series. Make sure you take a look at a few of these links to shake off the cobwebs before the chat begins tonight. Remember to bring a great attitude and tell your friends to get involved. I would love to submit your own questions to the chat and if you have any please feel free to send them to @locka_flocka by way of direct message on Twitter. See you at 9! Image

March Madness is Upon Us!

It’s that time of year again. Spring is nearly upon us, and with it what is possibly the most revered and talked about collegiate championship in the world. The NCAA Men’s Basketball Tournament, hailed for its do or die nature that puts seasoned champions on the line against hungry underdogs with an appetite for upsets.

  • The NCAA began its tradition in 1939. 2014 will mark the 76th Anniversary of the Tournament.
  • The Tournament began with only 8 teams, and now stand at 68.
  • You have a 1 in 9.2 Quintillion chance of selecting a perfect bracket. If you can Warren Buffet wants to give you $1 Billion Dollars.
  • The Tournament demands high capacity stadiums with a record attendance of 826,989.
  • An estimated 1 in 10 Americans will fill out a bracket this year with over $7 Billion dollars on the betting line.

Although chances of selecting that perfect bracket are slim, we will always be willing to give it a go. The NCAA Tournament is the sole reason the month of March has been revered as the holy month by basketball fans and sports enthusiasts alike. Don’t let the odds scare you from choosing your bracket, and certainly don’t rule out the underdogs as this tournament is famous for its Cinderella Stories. If you wanted to see your odds of a perfect bracket in paper, the number of possible brackets would only stack from the Earth to the Sun 6,000 times… But fret not! The perfect bracket is out there begging to be picked so fill out those brackets people! Oh and by the way…Let’s go Blue Devils!



Scary News for Sochi and the upcoming Winter Olympics

As rain continues to ravage Vermont’s ski conditions this season, a different force is disrupting the Russian region that will host the 22nd installment of the Winter Olympics. Shortly after New Year’s the bodies of six men were discovered in four different locations in Southern Russia, not far from the host city of Sochi. In a number of the locations the bodies were found accompanied by explosive devices that luckily did not harm any civilians or authorities. The attacks follow two more that occurred just before the New Year on December 29 and 30, both of which produced fatal results. It is believed these attacks have been carried out by members of the North Caucasus Islamist Group. This same group of Islamist extremists has made a number of threats against the upcoming Winter Olympics in Sochi. They claim the event is dishonoring the land their ancestors were buried on. The leader of the terrorist group was quoted saying they would use “maximum force” to prevent the Olympic Games from taking place. From their prior attacks it is clear this could be much more than a scare tactic, as they have displayed their aggression killing or seriously injuring over 400 people, many of them children. This has sparked new security concerns for visitors of the upcoming games, as well as the Russian locals. As the games approach the publicity of these attacks could cause some major for the games.

Russia car killings

These attacks shed some light on the importance of venue selection in event marketing, and following that is ensuring the security and safety of visitors, participants, or whoever else may be in attendance at the event. Whether it is a large or small event, the venue safety is of utmost importance. Ensuring that attendees can feel safe and secure during their stay is imperative to the success of an event, and marketing that safety to consumers is crucial for success. When incidents such as these attacks occur and are heavily publicized, the question of safety often arises. This lack of comfort could be a deterrent for many prospective visitors attending the Sochi Games and could lead to lower numbers and negative outcomes for the games, and the surrounding businesses and cities. The Olympics being such a heavily publicized event involving such an array of nations makes it highly susceptible to both large and small scale criminal or terrorist activities, making it an even more difficult venue to secure and market. As the venue cannot be changed, it will be interesting to see how Russia and the International Olympic Committee handle the press and fragility of these terrorist attacks, as they will certainly Impact the attendance of the Olympic Games as well as the possible participation of some nation’s athletes. I am interested to see how security measures are beefed up in Sochi without disrupting the flow of the games, but we will all sit in anticipation until it comes time to light the Olympic Flame in Sochi this February.

Red Bull “Days of my Youth”


Matchstick Productions and Red Bull Media House have released this official trailer for “Days Of MY Youth,” two-year project set to hit theaters fall 2014. It should be exciting to see what MSP & Red Bull are able to do with this new project. Based on the trailer, you can be sure the power combo will not disappoint. Red Bull, well known for their connection with extreme sports and content creation have never before released a feature length ski movie of this caliber. Red Bull Media House is constantly pushing the progression of the sports media industry as they continue to produce top quality films year in and year out. Let this trailer be your inspiration, get out and hit the slopes this winter!

PS: Vermonter’s prepare, Snow incoming. get those pow skis tuned up!

Preserving the Game: The One World Futbol Project

Creators Tim Jahnigen and yes, Sting.

They’re back, and determined to provide the third world with soccer balls built to last a lifetime. At the 2010 FIFA World Cup the One World Futbol Project originally debuted. As we await the 2014 World Cup kick off in June, the founder of the project Tim Jahnigen is back, hoping to vastly increase the reach of the project in this new year of increased social interaction, and fan involvement. Recently backed by famous singer and songwriter Sting, the project has gained a notable amount of positive publicity and continues to grow, changing the lives of millions of soccer fans in undeveloped nations.

The One World Futbol in Action

Soccer is by long and far the most popular sport in the world, in terms of televised view and the number of amateur players. It is typically an easily accessible sport because of the minimal equipment needed, simply a soccer ball with which to play. Apart from the ball, all other materials (goal, field) can be created through makeshift methods available to everyone in the world. Growing up in America, soccer balls have always appeared to me as a simple commodity, like a basketball, that someone will always have in working order. However for those in undeveloped nations, a soccer ball becomes a much more valuable asset. Founder Tim Jahnigan created the program after witnessing a documentary on children in these undeveloped nations who did not have the opportunity even to play soccer, Tim explains, “In 2006 I saw this heartbreaking news story about the plight of children in Darfur. They were playing soccer on dirt with a ball they had made by tying trash together with twine.”.

As of now there are more than 20 million deflated soccer balls disposed of in Africa on an annual basis. Many of these are shared by countless numbers of kids and villages, and without them children are deprived of their favorite form of entertainment and an important team building exercise that promotes good behaviors and can keep them out of trouble. The One World Futbol Project has created a ball made of “cross linked closed cell foam” more easily defined as the material that composes a surfers wet suit. These new soccer balls have been advertised as nearly indestructible and will be sure to outlast the typical soccer ball by twenty, maybe thirty years while performing at a high caliber for the entirety of the product life.As the 2014 World Cup approaches, FIFA and the One Word Project will donate one of their indestructible soccer balls for ever ball that is purchased by cup goers. With 3 million tickets currently on sale, and the incredible reach of the events publicity, you can be sure over 1 million indestructible soccer balls will find their way to a new home this summer. The One World Futbol project has the ability to touch the lives of millions simply by spreading the pure joy that only sport can provide.So go out and buy a soccer ball this season!

Navigating Brazil for the 2014 FIFA World Cup

In light of the upcoming FIFA World Cup, many are left with questions about where to stay, how to get tickets, and how much attending the worlds greatest soccer tournament will cost them. With any event this renowned, you can bet one thing, that its not cheap. However, this is the greatest soccer competition known to the world, and attending this guarantees you a multicultural experience you can not receive anywhere else. So get down to Brazil this June and watch the world’s greatest go head to head for the one and only FIFA World Cup trophy! AMERICA!

World Cup Infographic