#Xtremechat debuted two weeks ago without a hitch, and we’re prepared to top that with tonight’s second installment of the extreme sports marketing chat. Ski season is over, and its time to grease your bearings, wax your surfboards, and make sure you pick up a bottle of sunscreen with the highest SPF money can buy. Tonight April 14th at 8pm we will be continuing the discussion we kicked off at our initial chat, discussing current (and future) trends in the sports marketing industry. We’re going to kick off tonight’s discussion with the declining snow sports industry, and see why you feel that the sports have plateaued in recent years. At the end of 2013 snow sports sales were up, a good sign for an industry many people consider to be in trouble. Other topics on our agenda include social media and Transworld’s new exposure scoring for extreme sports athletes, Kelly Slater’s recent sponsorship change, and the summer sports that are coming fast as those skis hit the garage and the skateboards hit the streets. Tune in tonight at 8pm for the second installment of #xtremechat!
This Parrot took to the skies winning snowboard slopestyle at 2014’s Winter X Games against the world’s best, including the likes of Sochi favorite Mark McMorris. Look to see more from this up and coming name in the near future, as he clearly showed his ability to ride with the top tier.
Max threw down one of the best runs X Games has seen linking some extremely technical tricks on a tight course that left no room for error. Max Parrot delivered in the rail section, including a cab 270 on the down rail, an intense hardway back 450 on the down flat down, gapping the flat, and rounding it out with a big 270 to lip on the up flat down. Parrot did not dissapoint on the jumps section combining two technical doubles with two triples including a cab triple underflip and a backside triple cork 1440 to take the gold home.
Many people including myself had heard little to nothing about this rising star. Keep an eye on the competition circuit as more and more underdogs like Parrot climb the ranks. Watch out for some names including Aleksander Oestreng, Stale Sandbech, and Billy Morgan to stay ahead of the curve as the next generation of riders knocks on the door.