America likes it HOT!

American Hot Sauce Comsumption

If my own undying love for hot sauce were not enough, Americans have confirmed that my addiction is more than simply a personal obsession. It’s a national pandemic. This is directly related to the influx of Asian and Latino immigrants who culturally maintain a higher tolerance for spicy foods. It is also a result of the booming popularity of a personal favorite of mine, chicken wings.

Even grandma likes it Hot

Major names in the sauce industry like Frank’s (the holiest of the hot) and Sriracha have seen significant growth in sales as hot sauce popularity has spiked. This has been a trend taking place over the last decade in which hot sauce sales have grown more than 150%. Americans are no longer shying away from spicy foods, and often welcome the challenge of trying new, more intense levels of heat. As the super bowl approaches, hot sauce businesses are lining their pockets with Americans set to consume more than 1.25 billion hot wings on Super Bowl Sunday alone, not counting the 25 billion that are devoured annually. Chickens across the country are living in fear, as the wing craze continues to grow and with it, the hot sauce industry.

Chickens are praying for change

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Max Parrot Wins Slopestyle at Winter X 2014

Video

This Parrot took to the skies winning snowboard slopestyle at 2014’s Winter X Games against the world’s best, including the likes of Sochi favorite Mark McMorris. Look to see more from this up and coming name in the near future, as he clearly showed his ability to ride with the top tier.

Max threw down one of the best runs X Games has seen linking some extremely technical tricks on a tight course that left no room for error. Max Parrot delivered in the rail section, including a cab 270 on the down rail, an intense hardway back 450 on the down flat down, gapping the flat, and rounding it out with a big 270 to lip on the up flat down. Parrot did not dissapoint on the jumps section combining two technical doubles with two triples including a cab triple underflip and a backside triple cork 1440 to take the gold home.

Many people including myself had heard little to nothing about this rising star. Keep an eye on the competition circuit as more and more underdogs like Parrot climb the ranks. Watch out for some names including Aleksander Oestreng, Stale Sandbech, and Billy Morgan to stay ahead of the curve as the next generation of riders knocks on the door.

The Rise of the Millenials!

My fellow Millennials, our time has come. As we approach the next crucial years of our lives, the workforce must open its doors to allow the next generation to take over. Employers must change their tactics and prepare to cater to a new breed of employee. Here are just some of the mind blowing stats that accompany the growth of the Millennial in the workforce:

  • By 2025 Millenials will represent 75% of the global workforce.
  • 1 in 10 Millenials makes over $100,000.
  • Millenials represent the most culturally diverse generation yet.
  • Millenials are insatiable consumers and are expected to surpass Baby Boomer spending by 2018.

Millenials will soon be the driving force behind the worlds economy and with our positive, goal oriented, self reliant, and tech savvy attitudes and skills, we are certain to take the workforce by storm. Watch out Baby Boomers, Millenials survived Y2K and are here to stay.

the-rise-of-the-millennials

The Push for a Mobile Future

2013 was a big year for mobile devices. The infographic below depicts the growth of mobile devices over the last year. It includes everything from mobile adoption and market share by device to usage broken down by apps, platforms, browsers, locations, you name it. Some of the key stats from the past year include:

  • 91% of all people on earth have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users, use mobile as their primary Internet source
  • 80% of time on mobile is spent inside apps
  • 72% of tablet owners purchase online from their tablets each week

There is no doubt 2014 will be the most mobile year mankind has yet to experience.

Infographic-2013-Mobile-Growth-Statistics-Medium

Scary News for Sochi and the upcoming Winter Olympics

As rain continues to ravage Vermont’s ski conditions this season, a different force is disrupting the Russian region that will host the 22nd installment of the Winter Olympics. Shortly after New Year’s the bodies of six men were discovered in four different locations in Southern Russia, not far from the host city of Sochi. In a number of the locations the bodies were found accompanied by explosive devices that luckily did not harm any civilians or authorities. The attacks follow two more that occurred just before the New Year on December 29 and 30, both of which produced fatal results. It is believed these attacks have been carried out by members of the North Caucasus Islamist Group. This same group of Islamist extremists has made a number of threats against the upcoming Winter Olympics in Sochi. They claim the event is dishonoring the land their ancestors were buried on. The leader of the terrorist group was quoted saying they would use “maximum force” to prevent the Olympic Games from taking place. From their prior attacks it is clear this could be much more than a scare tactic, as they have displayed their aggression killing or seriously injuring over 400 people, many of them children. This has sparked new security concerns for visitors of the upcoming games, as well as the Russian locals. As the games approach the publicity of these attacks could cause some major for the games.

Russia car killings

These attacks shed some light on the importance of venue selection in event marketing, and following that is ensuring the security and safety of visitors, participants, or whoever else may be in attendance at the event. Whether it is a large or small event, the venue safety is of utmost importance. Ensuring that attendees can feel safe and secure during their stay is imperative to the success of an event, and marketing that safety to consumers is crucial for success. When incidents such as these attacks occur and are heavily publicized, the question of safety often arises. This lack of comfort could be a deterrent for many prospective visitors attending the Sochi Games and could lead to lower numbers and negative outcomes for the games, and the surrounding businesses and cities. The Olympics being such a heavily publicized event involving such an array of nations makes it highly susceptible to both large and small scale criminal or terrorist activities, making it an even more difficult venue to secure and market. As the venue cannot be changed, it will be interesting to see how Russia and the International Olympic Committee handle the press and fragility of these terrorist attacks, as they will certainly Impact the attendance of the Olympic Games as well as the possible participation of some nation’s athletes. I am interested to see how security measures are beefed up in Sochi without disrupting the flow of the games, but we will all sit in anticipation until it comes time to light the Olympic Flame in Sochi this February.